Privacy Policy

Privacy Policy concerning the use of the website and cookies

Marketiki, with registered office at Baak van Petten 43, 3826GS Amersfoort, The Netherlands (“Marketiki”, “we”, “us”), is the responsible entity for the processing of personal data as described in this Privacy Policy.

Marketiki provides access to its software platform (Smart Promo Marketing), which allows businesses to create and manage digital campaigns.

Marketiki acts as a data controller for personal data collected directly through its website, marketing activities, and account management.

Marketiki acts as a data processor when processing personal data on behalf of its clients through the platform, in accordance with the client’s instructions.

This Privacy Policy explains how Marketiki collects, uses, and protects personal data when users visit the website, access the platform, or interact with our services.

Marketiki understands the importance of protecting personal data and ensuring its security. We are committed to handling personal data transparently and in accordance with applicable laws.

1. Scope

This website is operated by Marketiki.

We aim to create and maintain an environment in which users feel confident that their information will not be misused.

We comply with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and any applicable national data protection laws.

This Privacy Policy explains:

what personal data we collect
how we use it
how we ensure it is properly handled

2. What Personal Data Is Collected

You are not required to provide personal data to access most parts of our website.

However, Marketiki may collect and process the following categories of personal data:

a. Information you provide

name, title and address
contact details (such as email and phone number)
company name and related business information

You may also provide additional information when completing forms, contacting us, or interacting with our services.

b. Automatically collected information

We may automatically collect certain data when you use our website or platform, including:

IP address and general location data
browser type and operating system
access times and pages visited
usage data and interaction behavior
information collected through cookies and similar technologies

c. Data from integrations

If you connect third-party services (such as social media or other tools), we may receive limited data required to enable those integrations.

d. Communications and public data

We may:

record communications (such as support messages) for quality and training purposes
collect publicly available information to verify data and support business operations

3. Why We Collect This Information

Marketiki processes personal data for the following purposes:

to provide access to and operate the platform
to manage accounts and subscriptions
to respond to inquiries and support requests
to improve our services and user experience
to investigate issues or complaints
to comply with legal and regulatory obligations
to detect and prevent fraud, misuse, or security incidents
to communicate service-related updates
to send marketing communications where permitted by law
to conduct research and improve our offerings

Important Clarification

Marketiki provides software infrastructure only and does not control or determine how clients collect, use, or process personal data within their campaigns.

Clients using the platform act as independent data controllers and are solely responsible for:

collecting personal data
obtaining valid consent or lawful basis
managing communications with end users
complying with applicable data protection and marketing laws

Marketiki does not have a direct relationship with end users of its clients.

3.1 Legal Basis for Processing

Marketiki processes personal data based on one or more of the following legal grounds:

performance of a contract (to provide access to the platform and services)
compliance with legal obligations
legitimate interests (such as improving services, preventing fraud, and ensuring platform security)
consent, where required (such as for marketing communications or certain cookies)

4. How Your Information Is Used and Shared

Marketiki may share personal data:

with affiliated companies where necessary
with third parties you authorize (such as integrations)
with trusted service providers (hosting, analytics, support tools)

These providers process personal data only on our behalf, under our instructions, and are contractually obligated to implement appropriate data protection and security measures.

Your personal data will never be sold or rented.

We may also disclose personal data where necessary:

to enforce our terms and policies
to comply with legal obligations or authority requests
to protect rights, security, or safety
in connection with legal proceedings

In case of a merger, acquisition, or restructuring, personal data may be transferred subject to appropriate safeguards.

5. Transfer of Personal Data
Marketiki may process and store personal data within the European Economic Area (EEA).

Where personal data is transferred outside the EEA, Marketiki ensures that such transfers are carried out in accordance with applicable data protection laws and are subject to appropriate safeguards, such as:

standard contractual clauses approved by the European Commission
transfers to countries recognized as providing an adequate level of protection
other legally recognized mechanisms

5.1 Data Retention

Marketiki retains personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, including to comply with legal, accounting, or reporting requirements.

When personal data is no longer required, it will be securely deleted or anonymized in accordance with applicable laws.

Retention periods may vary depending on the nature of the data and legal obligations.

6. Cookies

Our website uses cookies and similar technologies to enhance user experience and to collect information about how the website is used.

Cookies are small text files placed on your device when you visit a website. They allow us to recognize your device and store certain information about your preferences or interactions.

a. Types of cookies we use

Strictly necessary cookies
These cookies are essential for the operation of the website and enable core functionality such as security, network management, and access to certain features.

Performance and analytics cookies
These cookies help us understand how visitors interact with the website by collecting information such as pages visited, time spent, and navigation behavior. This data is aggregated and does not directly identify users.

Functionality cookies
These cookies allow the website to remember choices you make (such as language or region) and provide enhanced features.

Advertising and targeting cookies
These cookies may be used to deliver relevant content or advertisements and to measure the effectiveness of marketing efforts. They may be set by third-party providers.

We may use third-party analytics tools (such as Google Analytics or similar services) to analyze usage and improve performance.

b. Managing cookies

Some cookies are deleted when you close your browser (session cookies), while others remain until they expire or are manually deleted (persistent cookies).

You can control cookies through your browser settings. Most browsers allow you to:

block or delete cookies
receive notifications when cookies are set
disable cookies entirely

Please note that disabling cookies may affect the functionality of certain parts of the website.

For more information, you may visit:
www.allaboutcookies.org
www.youronlinechoices.eu

c. Web beacons

We may use web beacons (also known as clear gifs), which are small graphic elements used to monitor usage patterns and improve our services.

These technologies collect limited information such as page views and interactions and are used only for analytics and performance purposes.

Cookies that are not strictly necessary (such as analytics and advertising cookies) will only be placed on your device with your prior consent, where required by applicable law.

You may withdraw or modify your cookie preferences at any time through the cookie settings available on the website.

Where required by law, no non-essential cookies will be placed without your explicit prior consent.

7. Your Rights

Under applicable data protection laws, including the GDPR, you have the right to:

access your personal data
request correction of inaccurate or incomplete data
request deletion of your personal data
restrict the processing of your personal data
object to processing
request data portability
withdraw your consent at any time, where processing is based on consent

If you have opted to receive marketing communications, you may withdraw your consent at any time by using the unsubscribe option provided.

We may request identity verification before processing your request.

In certain cases, we may be legally required to refuse or limit your request in accordance with applicable laws.

To exercise your rights, you can contact us at:
sales@marketiki.com

You also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement.

8. Security

Marketiki implements appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or misuse.

However, no method of transmission over the internet or electronic storage is completely secure. While we take reasonable steps to protect data, we cannot guarantee absolute security.

Our website may contain links to third-party websites. Marketiki is not responsible for their content, security, or privacy practices. Users are encouraged to review the privacy policies of those third parties.

9. Changes to this Policy

Marketiki may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices.

The latest version will always be available on this page and will take effect upon publication.

10. External Links

This website may contain links to external websites not operated or controlled by Marketiki.

We are not responsible for the content or privacy practices of such websites. Accessing them is at your own risk.

11. Contact

For privacy-related inquiries or to exercise your rights, you may contact us at:
sales@marketiki.com